What is a conversational survey? +
A conversational survey replaces static forms with a natural, two-way AI dialogue. Instead of presenting a fixed list of questions, the AI adapts in real time — asking intelligent follow-ups based on each person's answers. This produces richer, more honest responses and dramatically higher completion rates than traditional surveys. Sarina by Datanautix is purpose-built for this kind of conversational AI surveying.
How is Sarina different from Typeform or SurveyMonkey? +
Unlike Typeform or SurveyMonkey, which present pre-set question lists, Sarina is an AI survey tool that conducts a genuine conversation. It listens to each response and follows up intelligently, capturing the nuance and context that checkbox and rating-scale surveys miss. Sarina has achieved 10× higher response rates than post-event email surveys and 15–20% in-venue response rates without any prompting from staff.
What is AI text analytics? +
AI text analytics is the automated analysis of open-ended, qualitative feedback — such as survey responses, online reviews, or customer emails — using natural language processing (NLP). It identifies recurring themes, sentiment drivers, trends over time, and differences between customer segments, without requiring manual hand-coding or a data analyst. Ana by Datanautix is an AI text analytics engine designed for exactly this purpose.
What kinds of feedback can Ana analyze? +
Ana can analyze any open-ended text data: conversational survey responses from Sarina, online reviews, customer support emails, fan feedback from events and sports venues, hospitality guest feedback, voter opinion survey responses, and uploaded CSVs or Excel files. Ana requires a minimum of 1,000 comments to surface statistically meaningful insights.
Can Sarina collect fan feedback and event feedback at live events? +
Yes. Sarina is purpose-built for in-venue and post-event feedback collection. Fans scan a QR code and engage in a natural AI conversation about their experience — capturing sentiment about entertainment, concessions, seating, and atmosphere while the experience is still fresh. Datanautix has deployed Sarina with clients including the Harlem Globetrotters, achieving 15–20% in-venue response rates at live events.
Is Datanautix an NPS alternative? +
Yes. While NPS gives you a single number, Datanautix gives you the story behind it. Sarina collects rich, open-ended responses through AI conversation, and Ana automatically identifies the themes, drivers, and trends that explain why customers feel the way they do — so you can act on the feedback, not just measure it.
How accurate is Ana's AI text analytics compared to human experts? +
In an independent evaluation at UCF Rosen College of Hospitality Management, Ana performed almost as well as a team of professors and outperformed a graduate student at deriving actionable insights from qualitative data — completing the analysis in less than 5% of the time it took the human team.
What data formats does Ana accept? +
Ana accepts CSV files, Excel spreadsheets, Sarina survey exports, plain text, and online review exports from platforms like Google, TripAdvisor, and Yelp. Any open-ended text data with at least 1,000 responses can be analyzed. No special formatting or tagging is required before upload.
How long does an Ana analysis take? +
Most datasets are fully analyzed in seconds to a few minutes, depending on size. A dataset of 5,000 responses typically returns theme discovery, driver analysis, and sentiment scoring in under 2 minutes — compared to days or weeks for a human analyst team.
Can Sarina conduct voter opinion surveys? +
Yes. Sarina is purpose-built for political opinion research as well as commercial feedback collection. Rather than presenting fixed rating scales, Sarina engages voters in open-ended dialogue that reveals the nuanced concerns, values, and priorities driving their views — far richer data than standard voter surveys deliver.
Do I need technical expertise to use Sarina or Ana? +
No. Sarina is deployed with a QR code or link — no app development or technical setup. Ana accepts standard CSV or Excel uploads and returns results in plain English. Neither product requires a data scientist, developer, or analyst to operate.
What industries do Sarina and Ana serve? +
Sarina and Ana serve any industry that collects open-ended feedback: sports and live events (fan feedback), hospitality (guest experience surveys), higher education (student and alumni feedback), healthcare (patient experience), retail (customer feedback), politics (voter opinion research), and corporate CX programs.
Is Datanautix a Qualtrics alternative? +
Yes. Datanautix is an AI-native Voice of Customer alternative to Qualtrics — built for teams that want richer, more conversational feedback and automated text analytics without the complexity, long deployments, or enterprise pricing. Sarina replaces static questionnaires with two-way AI conversation, and Ana delivers theme discovery, sentiment analysis, and driver analysis in seconds — no analyst, no hand-coding, and no months of setup.
How does Datanautix compare to Medallia or InMoment? +
Datanautix offers a more modern, AI-first approach than legacy CX platforms like Medallia, InMoment, or Forsta. Where those platforms focus on rating-scale dashboards and CSAT/NPS scoring, Datanautix is built around conversational AI surveys (Sarina) and automated thematic analysis of open-ended text (Ana). The result is qualitative customer intelligence — the why behind your scores — at a fraction of the cost and deployment time of an enterprise CX suite.
Can Ana replace a manual qualitative analyst or coding team? +
In many cases, yes. Ana performs automated thematic analysis, sentiment analysis, and driver analysis on open-ended customer feedback, online reviews, and survey verbatims. In a benchmark study at UCF Rosen College, Ana matched a team of expert professors at deriving actionable qualitative insights — at less than 5% of the time. Teams typically use Ana to handle the bulk of routine coding and theme discovery so their analysts can focus on interpretation and strategy.