Hospitality & Guest Experience
Sarina replaces comment cards and post-stay email surveys with natural AI conversations that capture what guests actually experienced — and why. Ana turns thousands of responses into clear improvement priorities.
Hospitality feedback, transformed
Comment cards get left blank. Post-stay emails arrive a day too late and get a 5% response rate if you're lucky. Sarina is an AI conversational survey tool that captures guest feedback in the moment — over breakfast, at checkout, or through a QR code on the room key card.
Because Sarina asks open-ended questions and follows up intelligently, guests share things they'd never write on a comment card: the specific reason the room felt cramped, why the second night's dinner was disappointing, what made a server's interaction memorable. Ana then analyzes all responses to surface the experience drivers that matter most to your guests.
A QR code on the key card, table tent, or checkout screen is all it takes. No app download. No login. Just a natural conversation.
Sarina asks about room quality, dining, service, amenities — and follows up based on what each guest says. Every conversation is unique.
NPS tells you a number. Sarina tells you why. Ana surfaces the specific themes and drivers behind your guest satisfaction scores.
Ana processes hundreds or thousands of guest responses in seconds — theme discovery, driver analysis, and sentiment scoring with no analyst needed.
Spot emerging problems — a particular room, a menu change, a service gap — before they accumulate into negative reviews on TripAdvisor.
Sarina and Ana work across languages — critical for international hotels and resorts serving guests from multiple countries.
"Ana performed almost as well as the team of professors and outperformed the graduate student in terms of deriving actionable insights from the data — in less than 5% of the time."
— Dr. Fevzi Okumus, CFHLA Preeminent Chair Professor, UCF Rosen College of Hospitality ManagementBook a demo and we'll show you exactly how Sarina and Ana work with hospitality feedback.
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