Case Studies
Datanautix has helped organizations across sports, hospitality, education, and civic research understand what truly matters to the people they serve.
A Jumbotron QR code prompted 15–20% of fans to complete a two-minute Sarina survey before leaving the arena — over ten times the response rate of post-event email. Ana delivered instant thematic analysis across thousands of responses, surfacing what fans loved and what needed improvement.
Sarina deployed via in-venue QR codes captured real-time fan feedback throughout the season. Ana tracked sentiment trends game-by-game — identifying patterns in concessions, entertainment, and atmosphere that drove loyalty and repeat attendance.
A resort suspected their low-flow shower upgrade was hurting bathroom satisfaction scores. Ana found the real culprit in seconds: cleanliness issues on a specific floor — saving a costly re-renovation and directing maintenance resources to the right problem.
Given 4,000 open-ended hospitality reviews, Ana outperformed graduate students and nearly matched expert professors at deriving actionable insights — completing the analysis in under 5% of the time it took the human team.
Replacing post-stay email surveys with Sarina via QR code on key cards dramatically increased response rates and response depth — giving the property specific, actionable feedback on service, dining, and room quality within hours of each stay.
Sarina engaged thousands of voters in open-ended dialogue — revealing the specific concerns, language, and values driving sentiment in ways that rating-scale polls cannot capture. Ana surfaced the themes and issue clusters that mattered most by district and demographic.
"Ana performed almost as well as the team of professors and outperformed the graduate student in terms of deriving actionable insights from the data — in less than 5% of the time."— Dr. Fevzi Okumus, CFHLA Preeminent Chair Professor, UCF Rosen College of Hospitality Management
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