Sports & Live Events
Sarina captures in-venue fan feedback and event feedback through natural AI conversation — achieving 15–20% response rates at live events without staff prompting. Ana turns thousands of responses into clear, actionable insights.
Fan feedback, reimagined
Post-event email surveys arrive too late and get ignored. Comment cards get lost. Sarina is the AI survey tool that meets fans where they are — at the venue, immediately after the experience, while emotions are still high. A QR code on the screen, a seat card, or a staff handheld is all it takes.
Within 2 minutes, fans have shared more insight than most season-long email campaigns ever capture. Sarina asks about entertainment, concessions, seating comfort, atmosphere — and follows up intelligently based on what each fan says. Ana then processes all responses in seconds, surfacing what drives satisfaction and what needs fixing.
Place a QR code anywhere fans look — venue screens, seat backs, programmes, or concession receipts. Fans respond from their own phones instantly.
Sarina engages each fan in a natural AI dialogue — not a rating scale. She asks about their experience, listens, and probes intelligently.
Watch fan responses accumulate live during and after the event. No waiting for email replies that may never come.
All fan feedback flows into Ana for instant qualitative data analysis — themes, sentiment drivers, and trends surfaced automatically.
Compare first-time visitors vs season ticket holders, family groups vs students, or any demographic split your team cares about.
Monitor fan sentiment event-by-event, season-over-season. Spot emerging issues — like concession wait times — before they become crises.
"The Harlem Globetrotters saw 10× the survey responses with Sarina compared to their previous post-event email surveys — with 15–20% of attendees responding in-venue, unprompted."
— Datanautix case study: Harlem Globetrotters fan feedback programBook a 30-minute call and we'll show you Sarina live with your venue and use case.
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