Sarina— Conversational Survey

Customer Intelligence Platform

Ask better questions
using Sarina
Uncover deeper truths
with Ana

Datanautix gives you two AI tools that work together — Sarina, an AI survey tool that collects richer fan feedback and customer feedback through natural conversation, and Ana, an AI text analytics engine that transforms thousands of open-ended responses into clear, actionable insights.

Conversational Survey Tool

Sarina

An AI survey agent that conducts natural, branching conversations with your customers — asking follow-ups, adapting in real time, and capturing the nuance that checkbox surveys miss.

Learn about Sarina →
AI Text Analytics

Ana

An AI text analytics engine for customer feedback analysis — ingest open-ended responses from Sarina or any source and surface themes, drivers, trends, and segment differences in seconds, not weeks.

Learn about Ana →

Sarina — Conversational Survey Tool

Stop sending surveys.
Start having
conversations.

Traditional surveys get ignored, answered on autopilot, or abandoned halfway. Sarina is the AI survey tool that changes that — she engages your customers, fans, event attendees, or voters in a natural, two-way dialogue that feels like a conversation, not an interrogation.

Prompted by a simple QR code or link, Sarina asks open-ended questions, listens carefully, and follows up intelligently based on what each person says. The result: richer event feedback and fan feedback, deeper insight than any NPS score alone, and dramatically higher response rates.

10× more responses than post-event email surveys
15–20% of attendees respond in-venue — without prompting
2 min average — fast enough to complete before they leave
See Sarina in Action →
Live conversation · Harlem Globetrotters post-game
💬

Natural conversation

Sarina adapts to each respondent's answers, asking intelligent follow-ups instead of presenting the same static form to everyone.

📱

QR-code simple

Deploy in seconds with a QR code, link, or embed. Fans and customers respond from any device — no app download required.

In-the-moment feedback

Capture sentiment while the experience is still fresh — at the venue, immediately after a service interaction, or in real time.

🗳️

Voter opinion surveys

Purpose-built for voter research too. Sarina conducts nuanced political opinion surveys that reveal the "why" behind people's views — not just who they support.

🎯

Richer open-ended data

Because Sarina probes and follows up, the responses she collects are more specific and contextual — perfect input for Ana's analysis engine.

🔗

Built for Ana

Sarina and Ana are designed to work hand-in-hand. Every response Sarina collects flows directly into Ana for instant thematic analysis and insight.

Sarina — Conversational Surveys + Ana — Text Analytics

Sarina asks the questions.
Ana uncovers the insights.

Together, they form a complete customer intelligence loop — one that collects richer feedback and makes sense of it automatically, without requiring analysts, hand-coding, or weeks of waiting.

01
Sarina
Engage in real conversation
QR code or link → natural AI survey dialogue → richer, more honest responses
02
Sarina
Collect at scale, instantly
Thousands of conversational responses captured in minutes, not weeks
03
Ana
Analyze themes, drivers, trends
NLP engine transforms raw responses into structured, business-ready insights
04
Ana
Surface what matters most
Clear findings — patterns, outliers, segment differences — ready to act on
Ana — Top Experience Drivers · Harlem Globetrotters
Entertainment valuetrick shots, performance, energy
9.8
Family experiencekids, atmosphere, memories
9.4
Venue comfortseating, sightlines, temperature
8.2
Concessions speedwait times, lines, staffing
5.8
↑ 2.3×

"Long lines" mentions trending up vs. last month — flagged for action

Ana — AI Text Analytics

Thousands of responses.
One clear
picture.

Ana is Datanautix's AI-powered customer feedback analyst. Feed her any open-ended data — from Sarina's AI conversational surveys, online reviews, emails, or uploaded CSVs — and she returns structured, actionable insights in seconds. No prior training required, and no data scientist needed for qualitative data analysis at scale.

No analyst. No training data. No hand-coding. Just upload and ask. Ana is the fastest path from raw customer feedback to clear business decisions.

"Ana performed almost as well as the team of professors and outperformed the graduate student in terms of deriving actionable insights from the data. More importantly, she was able to do it in less than 5% of the time."

— Dr. Fevzi Okumus, CFHLA Preeminent Chair Professor, UCF Rosen College of Hospitality Management
5% of the time it takes a human analyst team
1,000+ comments is all you need to get started
Any format — CSV, Excel, survey export, or raw text
Analyze Your First Dataset Free →
🔍

Theme discovery

Ana finds and ranks the topics customers mention most — surfaced with context and sentiment, not just keyword counts.

📈

Driver analysis

Understand exactly what's driving high satisfaction — and what's holding it back. Ranked by impact on experience, not guesswork.

🔔

Trend detection

Ana monitors feedback over time and alerts you to emerging issues before they escalate — week-over-week or year-over-year.

⚖️

Segment comparison

Compare feedback across any segments — first-time vs. repeat customers, markets, or demographics. Like a Venn diagram for text.

🧠

Explainable AI

Ana's reasoning is transparent and interrogatable — you always know why a theme emerged and which comments support it.

🌐

Language & domain agnostic

Ana works across industries and languages — hospitality, healthcare, sports, politics — with no domain-specific training required.

Case Studies

Real problems.
Real answers.

Datanautix has helped organizations across sports, hospitality, education, and civic research understand what truly matters to the people they serve.

Sarina Ana

Harlem Globetrotters: 10× the responses, in minutes

A Jumbotron QR code prompted 15–20% of fans to complete a two-minute Sarina survey before leaving the arena — over ten times the response rate of post-event email. Ana delivered instant thematic analysis.

10× more responses per thousand tickets vs. traditional post-event email
Ana

Orlando Resort: The mystery of the bathroom complaints

A resort suspected their low-flow shower upgrade was hurting bathroom satisfaction scores. Ana found the real culprit in seconds: cleanliness issues on a specific floor — saving a costly re-renovation.

Seconds to pinpoint root cause vs. weeks of manual analysis
Ana

UCF Rosen College: Ana vs. expert professors

Given 4,000 open-ended hospitality reviews, Ana outperformed graduate students and nearly matched expert professors — in under 5% of the time. "I would certainly give her an A." — Dr. Fevzi Okumus, UCF.

<5% of time taken by human expert team, near-identical quality

Trusted by leading organizations

Harlem Globetrotters
Orlando Magic
Red Lobster
Intrado
UCF Rosen College
MCO Airport
JW Marriott
Black Box Intelligence

Pricing

Start for free.
Scale with confidence.

Free
$0
No credit card required
Your first Ana dataset analysis is on us. Upload at least 1,000 comments and see exactly what she uncovers — zero risk, full insights.
  • One full dataset analyzed by Ana
  • 1,000+ comment minimum
  • Theme, sentiment & driver report
  • No setup, training, or analyst needed
Get Started Free
Managed
Custom
Dataset-based pricing
Prefer we handle everything? Our team designs surveys with Sarina, runs analysis with Ana, and delivers clear reports — you focus on decisions.
  • Dedicated Datanautix analyst
  • Custom survey + report design
  • Sarina + Ana fully managed
  • Partnership & priority support
Contact Us →

FAQ

Common questions,
answered.

What is a conversational survey? +
A conversational survey replaces static forms with a natural, two-way AI dialogue. Sarina adapts in real time — asking intelligent follow-ups based on each person's answers — producing richer responses and dramatically higher completion rates than traditional surveys.
How is Sarina different from Typeform or SurveyMonkey? +
Unlike Typeform or SurveyMonkey, Sarina conducts a genuine conversation — listening to each response and following up intelligently. This captures nuance that checkbox surveys miss, and achieves 10× higher response rates than post-event email surveys.
What is AI text analytics? +
AI text analytics automatically analyzes open-ended feedback — surveys, reviews, emails — using NLP to identify themes, sentiment drivers, and trends. Ana does this in seconds, without a data analyst or manual hand-coding.
Is Datanautix an NPS alternative? +
Yes. NPS gives you a number; Datanautix gives you the story behind it. Sarina collects open-ended feedback through AI conversation, and Ana identifies the themes and drivers that explain your score — so you can act on it, not just measure it.
Can Sarina collect fan feedback at live events? +
Yes. Sarina is purpose-built for in-venue event feedback. Fans scan a QR code and engage in a natural AI conversation — capturing sentiment while it's still fresh. Datanautix has achieved 15–20% in-venue response rates with clients like the Harlem Globetrotters.
How accurate is Ana compared to human analysts? +
In an independent evaluation at UCF Rosen College, Ana performed almost as well as a team of expert professors at qualitative data analysis — completing the work in less than 5% of the time.
See all FAQs →

The complete feedback loop

Better questions.
Deeper conversations.
Instant insights.

Let Sarina collect richer feedback and Ana make sense of it — together, they replace weeks of research and analysis with answers you can act on today. Your first dataset is free.